Points North Group
Points North Group

Points North Group provides research and consulting on digital media strategy. Combining unmatched market expertise with superior methodologies, we give media companies, media-device makers, and advertisers the insights they need to win in the digital space.
Market expertise. Points North Group consultants have been digital media specialists since the beginning. When it comes to marketing digital content, digital media devices, or using interactivity to market any product, no one knows more.
Superior methodologies. Because we've been at this so long, we've been able to develop proprietary tools that uncover and deliver the precise insights our clients need better than anyone else can.

"TV & the Digital Consumer"
An ongoing examination of how digitization is changing TV viewing and the 4 major segments of the evolving TV economy:
  ::  Programming
  ::  Distribution
  ::  Technology
  ::  Advertising
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