Points North Group GROUP SERVICES include market assessments, custom tests of digital products and marketing, and hands-on consulting:

::	Market Assessments. In custom reports and presentations, Points North Group Group gives clients a sharp picture of a market’s dynamics, how those dynamics will play out, and what the client’s strategy must be. · Opportunity Reports size, forecast, and segment a market. · Competitive Reports handicap the players, highlighting best and worst practices. · Onsite Presentations deliver the above insights in-person, at the client’s location.
::	Custom Tests. With a creative array of research instruments - from focus groups and surveys to online monitoring - we gauge customer response to clients’ interactive product and marketing initiatives. · Custom Tests capture customer reaction to a client’s ads, brand, concept, or new product. · Site Appraisals help clients optimize the appeal and usability of their Web sites.
::	Consulting. Our consultants provide hands-on assistance with a range of challenges - from interpreting key metrics to designing press strategy. Here are some examples: · Positioning Support helps marketing & sales groups with positioning, training, writing. · Metrics Analyses help clients select and/or interpret core metrics. · M&A Support helps clients evaluate potential mergers and acquisitions.