:: EVAN NEUFELD ::

Evan Neufeld focuses on business development initiatives for Points North Group.

Prior to Points North Group, Mr. Neufeld was the vice president of industry analysis at NPD Techworld, where he focused on technology convergence. Before that he was senior vice president of global research at Jupiter Research. Earlier in his seven years at Jupiter, he was senior vice president of international research, deputy managing director of European operations, and director of online advertising research. Before Jupiter, Mr. Neufeld was an analyst at WebTrack, covering interactive advertising and marketing, and before that held various positions in publishing.

Mr. Neufeld has frequently appeared as an interactive expert in major media outlets such as The New York Times, Business Week, The Wall Street Journal, Internet World, Ad Age, Media Week and CNET, CNBC, Wall Street Week and ABC.

Mr. Neufeld earned a Masters in American Studies from New York University and a Bachelor of Arts in English from Vassar College.

:: DR. LEON SCHIFFMAN ::

Dr. Leon Schiffman is an expert in consumer behavior, especially the behavior of consumer innovators and the diffusion and adoption of consumer technology. For Points North Group, Dr. Schiffman is responsible for identifying, developing and testing new research methodologies to identify emerging consumer responses to technology and media. For more than 25 years, Dr. Schiffman has been the chief research officer of Market Discovery Group, a strategic research firm that concentrates on consumer experiences in telecommunications, computers, residential and commercial security and fire systems, pharmaceuticals, and other technology driven industries.

Dr. Schiffman is also Professor of Marketing and the J. Donald Kennedy Endowed Chair in Marketing and E-Commerce at the Tobin College of Business of St. John's University. His many articles on consumer behavior have appeared in leading marketing journals; and he has delivered papers and chaired sessions on these topics at international conferences throughout the world. He is also the lead co-author of Consumer Behavior, currently in its 8th edition (Prentice-Hall, 2004), the leading textbook on the subject.

Dr. Leon Schiffman has a BBA from Pace University, an MBA from City College of New York, and a PhD from CUNY.

:: BEN SAWYER ::

Ben Sawyer specializes in digital media and entertainment, with a particular expertise in games.

Mr. Sawyer has been a high-tech writer and consultant for 10 years. He has authored or co-authored more than 10 books on technology, as well as numerous articles and papers on a wide range of topics, including e-commerce, portals, digital entertainment, interactive game development, software marketing, and computer graphics. In addition to his work with Points North Group, he is co-founder of Digitalmill, a consulting and software development firm based in Portland, Maine with blue-chip clients in both the public and private sector. Prior to his work as a technology writer and consultant, Mr. Sawyer served on various national and state political efforts, including the news analysis staff of President Clinton, Clinton/Gore '92, and a legislative re-apportionment for the Maine State Legislature.

Mr. Sawyer speaks frequently at major gaming conferences including E3, Game Developers Conference, and the Serious Games Summit, for which he is also conference chair. He has spoken on media, ecommerce, and digital music as well. He appears frequently as an analyst in business press, both broadcast and print. Currently he is a regular guest on CBS Radio in Chicago.

Mr. Sawyer attended City University of New York - Baruch College.

:: STEWART WOLPIN ::

Stewart Wolpin specializes in consumer electronics.

Mr. Wolpin has been writing about gadgets for prominent consumer and trade publications for more than 20 years, including Rolling Stone, Playboy, Stuff, In Style, Cargo, CNET, Premiere, Laptop, DVD Etc., HDTV Etc., TWICE, Dealerscope, and many others. He has served as an analyst for market research firms, such as Jupiter and Digital Technology Consulting and as a product consultant for companies such as Philips Electronics and Compuserve. He is an elector for the Consumer Electronics Hall of Fame, and author of the History, CE Hall of Fame, and Switched On sections of the Consumer Electronics Association Web site (www.ce.org). He has authored the non-technology books, "Bums No More: The Champsionship Season of the 1955 Brooklyn Dodgers" (St. Martin's Press, 1995) and "The Rules of Neighborhood Poker According to Hoyle" (New Chapter Press, 1990), and spent five years as a sports writer at the Newark (N.J.) Star-Ledger.

A frequent TV guest, Mr. Wolpin has appeared as a technology expert on CNN and CNNfn, The Today Show and Fox News, as well as many local stations around the country.

Mr. Wolpin was graduated from William Paterson College (now University) in Wayne, NJ.

:: CRAIG LEDDY ::

Craig Leddy specializes in digital media, with extensive expertise in cable.

Mr. Leddy is a leading writer, market analyst, consultant and training instructor supporting the development and deployment of advanced cable and broadband services. In November 2000, Leddy founded Interactive TV Works, Inc. to promote understanding and drive deployment of new interactive TV, on-demand, broadband and telecommunications services. He frequently serves on industry panels and appears in news stories as an acknowledged industry expert.

Mr. Leddy is a former business journalist who served as editor of Cablevision Magazine, news editor of Electronic Media (now Television Week), and a digital media columnist for Multichannel News. In 1999, Mr. Leddy was commissioned by Time Warner to write a major internal report on the Full Service Network in Orlando, Fla., the most extensive market test of interactive TV ever conducted. Following that, he provided consulting, research analysis and ITV support for cable clients as Senior VP of Market Analysis for The Myers Group in New York.

In addition to his work with Points North Group, Mr. Leddy serves as editor of the CTAM Business Services Advisor, a proprietary web site for cable B2B services; lead instructor for How Cable Goes to Market, a training course about the inner workings of cable; and editor of the OpenCable Primer, an online resource about the OpenCable Applications Platform (OCAP), at www.ctam.com/ocap.

Mr. Leddy graduated from St. Lawrence University, including journalism internships in Washington, D.C. and Nairobi, Kenya.

:: PHIL DWYER ::

Phil Dwyer specializes in online media, with particular emphasis on Europe, and on marketing and branding.

Mr. Dwyer has worked in media and research for most of the past 25 years. In addition to his work with Points North Group, he is founder and CEO of C-Infinity Research Inc, examining the impact of the Internet and related technologies on corporate communications. Prior to this, he led research for Digital4Sight on the impact of networking technology on transparency and corporate values and reputation. Before this he was Managing Director at Jupiter Communications, leading all European operations. Mr. Dwyer joined Jupiter in 1998, after a 20-year career in publishing, during which he conceived and launched publications such as New Media Age.

Mr. Dwyer has written for a number of European publications, including The London Times, The Observer, and The Financial Times. He has been a featured speaker at many industry conferences and been widely quoted in the media, including on MSNBC and the BBC.

Mr. Dwyer is a British citizen, and currently commutes between Toronto and London. He earned a BSc in Electronics from the University of London, and an MSc in Digital Systems from Brunel University.

:: LUCAS GRAVES ::

Lucas Graves specializes in emerging technologies and Internet markets, particularly mobile devices, wireless access technologies, streaming audio and video, online payments, the digital music industry, and Latin America.

Prior to his work with Points North Group, Mr. Graves was a senior analyst at Jupiter Research, where he directed Jupiter's research of Internet growth in Latin America from São Paulo, Brazil, and before that covered nascent online technologies, advising clients such as AOL, Microsoft, McDonald's, Spain's Telefonica, and Mexico's Televisa. Prior to joining Jupiter, Mr. Graves was senior associate editor at Marketing Computers magazine, where he covered strategic competition in both consumer and business-to-business IT markets spanning consumer electronics, hardware, software, professional services, and the Internet. Before that Mr. Graves was "testdrive" editor at Teleconnect, reporting on computer telephony and testing new hardware and software in the magazine's in-house labs. Mr. Graves has published recent articles in Wired, Business 2.0, and Financial Planning magazine.

Mr. Graves has appeared as an Internet and technology expert in leading media outlets around the world, including CNN, NPR, CNBC, the New York Times, the San Jose Mercury News, News.com, Brazil's O Estado, Mexico's La Reforma, and Argentina's La Nación. He has spoken at major industry conferences in the United States, Brazil, Mexico, Argentina, Chile, Spain, and Sweden.

Mr. Graves earned a BA in Political Science from the University of Chicago.

:: EVAN COHEN ::

Evan Cohen has worked as a professional researcher and consultant since 1989, specializing in the collection and analysis of quantitative research.

Prior to his work with Points North Group, Mr. Cohen was Senior Vice President at Jupiter Research, where for seven years he oversaw all quantitative research and produced some of the first consumer studies done on the US Internet market. Mr. Cohen developed Jupiter's methodologies, forged and managed research partnerships around the world, founded a number of product lines, and advised blue-chip clients, including IBM, BBC, Disney, NBC, and Microsoft. Prior to Jupiter, Mr. Cohen was an associate at management consultancy APM, where he advised academic medical centers on mergers & acquisitions, competitive threats, costs and benefits, and market demand. Prior to APM, Mr. Cohen was a researcher at Auerbach Consulting, a London-based boutique consultancy, and at Botec Analysis, a public-policy research company focused on criminal justice and drug policy.

Mr. Cohen has spoken at numerous industry conferences, both in the US and abroad, and has been quoted in media outlets such as The New York Times Magazine, Fortune, Industry Standard, and The New York Post.

Mr. Cohen earned a BA in Social Studies at Harvard University.

:: ALAN CHAPELL ::

Alan Chapell specializes in privacy and data collection strategies, focusing on helping clients use privacy to build customer loyalty and mitigate against risk.

In addition to working with Points North Group, Mr. Chapell is the Principal at Chapell & Associates, a privacy firm focusing on privacy and data collection strategies. Prior to that, Mr. Chapell was with email marketing firms Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian. He built a consistent record of sales success and counseled internal and external clients on issues pertaining to privacy, customer acquisition and data collection. Prior to that, Mr. Chapell helped productize DoubleClick's research studies measuring the brand impact of online advertising. He worked with companies such as General Motors, Gannett, Verizon and JP Morgan Chase and for agencies such as Foote Cone & Belding, Starcom and Deutche. He also spent nearly five years at Jupiter Research where he ran their sales, marketing and compliance operations.

Mr. Chapell's work has appeared in The Washington Post, the Washington Times, Direct Magazine and other publications, and he is a regular contributor to the DM News.

Mr. Chapell graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar. He is also a member of the New York State Bar Association's International Privacy Law Subcommittee and the New York Chapter Chairman of the International Association of Privacy Professionals.