Measure & Standardize Results
Vendors and platforms often use the same words to describe their metrics (“impressions,” “engagements”) but define and measure them differently. Without standardization, these numbers cannot be compared.
We evaluate partners’ measurement methodologies, and vet and standardize results, so that brands can compare every campaign, partner, and sponsored post, apples-to-apples.
Avoid Fraud & Waste
Top brands are paying influencers whose followers are mostly fake. The followers of top influencers can be over 50% purchased bots. Brands are wasting hundreds of thousands of dollars on campaigns.
We use machine learning to identify fraudulent influencers and determine the percentage of their followers that are fake.
Measure Impact & ROI
Shares, comments and likes are nice, but these “vanity metrics” are a means to an end. Brands want to build brand, drive sales, and achieve high ROI.
We help brands measure meaningful business impact, using shopper data, matched panel analyses, marketing mix modeling, and other techniques.